There are over a million applications in the various app stores across the platforms. Most app developers are finding it more difficult to cut through and get their apps discovered and downloaded.
The developers who spend are the ones that succeed. 12% earn $50000 or more in revenue 59% of apps don’t generate enough revenue to break even on development costs. 68% earned $5000 or less with their most successful app. 80% of the apps don’t generate enough revenue to support a stand alone business.
So how are developers really doing with their apps?
63% had downloads of 50,000 or less for their most successful app.
52% had $0 set aside for marketing despite 91% believing that marketing is necessary for success. 52% spend 5% or less of their time promoting their app
Did you also know that top earners have nearly $30000 as an average marketing budget. Top earners spend an average of 14% of their time on marketing
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