Have you ever stayed up late at night pinning and browsing people’s images? That is what I call Pinterest addiction. Pinterest users spend an average of 98 minutes on the site per month.
Pinterest booming popularity started from September 2011 to February 2012, the monthly unique visitors to the Pinterest site grew over 866 percent. Pinterest users spend 98 minutes a month on the site as compared to 2.5 hours on Tumblr and 7 hours on Facebook.
So why is it so addictive?
1) 1) Design
The simplicity of its design allows for extensive scrolling of content with minimal effort and minimal distraction. Perhaps in an effort to mesmerize users, images take up the majority of space, with comments and repins kept tucked under each image. The action button remain hidden until they are scrolled over.
2) 2) Critical Mess
Pinterest collection and boards satisfy the internet addiction to hoarding images and content. It relies on users to generate content. The more the content, the more users frequent the site.
Many Internet users are suffering Facebook/ Twitter fatigue so it has become a refuge from constant updates, check ins, links. It also frees many users to be more public about the things they like without having to worry about personal content or privacy questions.
4) 4) Accessible
The ‘Pin-It’ browser plug in will pin content for you, so no matter what website you are surfing, Pinterest is always there encouraging you to pin.
5) 5) I can do that!
Anyone who perused an image board has had the desire to be more creative. Users return again and again to Pinterest because the thought of trying something new offers an element of excitement.
6) 6)Get popular
Pinterest allows you to become social media famous. All now pins are placed on the front page.