What is Pinterest?
Ii is a virtual bulletin board that allows users to share images/links which they find interesting and inspiring. Images become "Pins" which can be placed on thematic "board" where users can customize for any topic.
Why join Pinterest?
Pinterest is a social networking website which continues to drive a growing share of referral traffic.
The estimated unique visitors increased by 429% from September to December. Pinterest actually drives more traffic than Google+
So does social referring offer more visitors than search?
Not quite while retailers are increasingly turning to social networking websites to communicate with current and potential customers, search engines still remain the biggest driver of referral traffic
As shoppers use new social networking websites like Pinterest, you'll want to consider how social and search influence your customers and impact your business.
Its the opposite of search. Search is about finding a needle in a haystack. Pinterest true serendipitous discovery ie browsing. Much like offline shopping, the Pinterest experience is browsing like stroll through content. Pinterest users use the platform to have fun. Its has tapped into the psychology of shopping in a way that most e-commerce business models have missed